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DHL Consulting Brand Relaunch

DHL Consulting Brand Reboot: Art Director, Design & Concept, Company: SYZYGY Frankfurt, 2015

DPDHL Inhouse Consulting faced several challenges, including the ability to recruit talented, new employees, in trying to capture their share in the market against larger consultancies.

As the creative lead for this project, I spearheaded the renaming process, transforming DPDHL Inhouse Consulting into DHL Consulting. This change was only the beginning of an extensive rebranding process, which included a relaunch of the company website as an information hub, appealing to the business community and to potential employees. The site highlights the global power of the Deutsche Post DHL Group and the advantages of working for a global leader, while recognizing the company’s most valued asset – people.

The new website provides visitors with a closer look at DHL Consulting –  as a potential business partner and employer.

Image concept Authenticity first: real people in real environments.

 

Photographed by Rudolf Wichert.

What will my future colleagues be like?
What is it like to work at DHL Consulting?

These and many other answers about the culture at DHL Consulting can be found in employee stories. People of various backgrounds and positions give authentic insights about their career paths and their daily life at the company.